PRIVACY POLICY

In the realm of e-commerce, a privacy policy serves as a critical document that outlines how a business collects, uses, and protects customer data. It is essential for both legal compliance and building trust with consumers. According to a survey conducted by the Pew Research Center, approximately 79% of Americans express concern regarding how their personal information is being used by companies. This statistic underscores the importance of transparency in data handling practices.

A well-structured privacy policy typically includes several key components. Firstly, it should clearly state what types of personal information are collected from users. This may include names, email addresses, phone numbers, and payment information. According to the International Association of Privacy Professionals (IAPP), 70% of consumers are more likely to engage with a business that provides clear information about its data collection practices.